Wednesday, January 14, 2009

Lincoln C concept gets hi-tech

Ford of North America has a luxury marque called Lincoln, which has unveiled the 'C' concept at Detroit.

Think of the Lincoln brand as a Lexus, Jaguar or Mercedes-Benz rival, and you're probably not far off.

What makes the C slightly unusual for a Lincoln is its size: despite ostentatious styling and high levels of refinement, it's only a C-Segment vehicle.

And parent company Ford is also using the C to showcase a plethora of 'human interface technologies', and in-car connectivity.

Ford's award-winning SYNC technology is a new system that helps intuitively connect occupants with the vehicle, their mobile devices and even the outside world.

Unique to Ford's human machine interface (HMI) strategy is the seemingly simplistic approach to how and where information is displayed.

All car-related information, for example, appears to the left of the speedometer, including fuel economy, trip information and vehicle diagnostics.

Passenger-related functions, such as audio, climate, navigation and phone, appear to the right of the instrument cluster.

The Lincoln C features the latest in terms of SYNC-enabled technologies, providing hands-free, voice-activated mobile phone, text messaging, and digital media player integration as well as security features.